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Your work deserves a professional book cover design.

You’ve spent years honing your craft and worked hard to write, edit, and polish your book. When creating the image that’ll make or break its success, rest easier knowing your cover is in the hands of a professional who’s spent decades sharpening her skills of designing evocative images that convert sales and the technical chops to pull them off.

What is an Artful Cover?

My design process for book cover design stresses four critical elements book promotion:

Genre    Above all else, while a successful book cover needs a distinctive edge, it must reflect current genre norms. Imagery, color scheme, and font will factor heavily to draw readers and communicate your book’s adherence to the elements they love about that genre/subgenre.

Theme    What’s your book’s elevator pitch? Successful book cover designs distill your book’s story, setting, and voice into one iconic image to communicate theme potential readers can spot in a split-second glance while browsing.

Mood    Visual mood elements capture your book’s voice and drive reader engagement. I use every element, from background image and model expression and body language to color palette and font style, to reinforce your story’s mood and help your book attract the right readers.

Hook    What makes your book unique from other similarly themed stories in your genre? While standard cover tropes help to reinforce genre, you’ll want a unique spin to intrigue potential readers and stand apart from the sea of generic copycats.

Even premade book covers are crafted as bespoke designs, with attention to genre and cover trends, evocative imagery, professional stock and fonts, and consistent mood elements.

Every book cover design should tell a story. What’s yours?